We create a highly intentional, buyer-focused experience. We help you strategically position your home on the market – driving the interest and connections that lead to strong offers. Our listings consistently outperform local markets. That is no coincidence.
Our approach:
1. VISION
Everything begins with an idea…and a plan. Together with the homeowner, we envision how we can maximize the appeal and visual impact of the home. We provide in-depth advice on how to prepare your home for the market, identifying key design-focused projects with high ROI and a detailed listing preparation plan, honoring your timeline & budget.
2. PREPARATION
Once we have a plan in place, my team and I can manage the entire listing preparation process. Homeowners can stay involved as little or as much as they would like.
During this phase, we…
- have the home inspected (Real Haus Group will pay for the inspection).
- offer recommendations for value-add upgrades and repairs
- enlist from our network of trusted service providers
3. STAGING
High-quality staging is one of the best things you can do for your listing and has a very high ROI. It creates buyer connection, maximizes highest use design potential, and elevates the aesthetic quality of the home.
We refund part of the staging cost back to the seller at closing (in the form of a closing cost credit).
For homeowners planning to live in their home while it is for sale, we help you design-in-place to be listing-ready with existing furniture & decor.
4. MARKETING
Our marketing plans are among the most comprehensive in the industry, and include:
- High-end property websites
Here are some examples of our property websites:
Single-Family Homes: Sample 1 | Sample 2 | Sample 3 | Sample 4 | Sample 5
Townhomes: Sample 1 | Sample 2
Condos & Co-Ops: Sample 1 | Sample 2
Multi-Family Homes: Sample 1 | Sample 2 - Luxury photography & HD aerial photos
Listing photo gallery | Aerial photo gallery - Luxury HD video
Sample video - Matterport 3D virtual tour
Sample Matterport tour - 2D schematic floor plans
Floor plan samples - High-end, double-sided color flyers & luxury brochures
Sample flyer | Sample brochure - Postcard mailings to the neighborhood
Sample postcard - Detailed listing information packets that make it easy for a buyer broker to write an offer.
Sample listing information packet - Social media marketing campaigns, with ads running on high traffic sites such as HGTV, ESPN, The New York Times, Rolling Stone, and more.
- Sample Facebook ad | Sample Instagram ad
- Coldwell Banker Global Luxury marketing. This program markets high-end properties to a targeted audience. Learn more
- Professionally written and compelling marketing descriptions of the property for distribution on the NWMLS, individual property website, social media, etc.)
Marketing Description Samples
5. PRICING
We thoroughly analyze market data and market trends to provide our clients with a detailed pricing and listing strategy.
6. GENERATING INTEREST
Once the listing goes live, our focus is to maximize viewings by as many prospective buyers as possible. We achieve that through industry-leading marketing investments, smart communications, and professional placement.
7. OFFER REVIEW
My team and I have negotiated hundreds of real estate transactions. We do an in-depth review & analysis of the strengths and risks of any offers you receive.
8. CLOSING
We provide a smooth transaction from contract acceptance all the way to closing (supported by Real Haus Group’s dedicated transaction coordinator), and are a resource for you well beyond your home sale!
To learn more, please call me at 206.778.7844 or send me an email at alex@realhausgroup.com to schedule a no-obligation consultation.
My team and I look forward to serving as your real estate partner and advisor.
Warmly,
Alex Eckardt